Redesigning fashion e-commerce and branding for a global powerhouse.
In 2009, Gucci began an ambitious redesign of their e-commerce and branding flagship at gucci.com. The scope was for roughly six months of design followed by six months of development and launch in 13 countries (including e-commerce, translations, different product offerings) simultaneously.
My work was split roughly 60/40 between development and design. My formalized, primary role during the redesign was as front end web lead. I oversaw three other internal front end developers and small development features by an external agency. I also generated a style guide to improve efficiency between designers and developers and worked heavily on UX initiatives for “World of Gucci”, the branding side of gucci.com.
Set formalized coding guidelines for front end team and external agency work.
World of Gucci
Worked with designers, branding producers to create layout and design of the branding (non e-commerce) side of gucci.com
Started with simple paper sketches, mood boards, then moved quickly to lower fidelity wireframes in Keynote
Ran usability tests in Keynote with Gucci staff to get feedback
Created formalized style guide in psd, pdf format to tighten collaboration between designers (both internal, external) and internal front end development team
Guide focused on color palette, spacing, typography, multi column grid system
Greatly improved transitions from psd based wireframes to formalized web code
With iPad 1 released several months before “go live” date, single-handedly researched, altered code base of gucci.com to work with the device via a modified navigation, swipe integration
Conducted interviews with native iPhone app designers and developers, ran competitive research on preexisting mobile-friendly web sites and native apps