Thoroughly enjoyable, useful interview over at The Verge with the head of design studio Information Architects, probably best known currently in the tech world for their work on iA Writer. I especially liked Reichenstein’s take on good typography:
The only thing that makes me think that Microsoft might have a chance on mobile devices is that they seem to invest a lot in typography, while Apple doesn’t seem to. For example, Microsoft’s latest future video uses Gotham as a system font. And while I don’t think that Gotham would be a good system font, it has the warmth and friendliness that Neue Helvetica on iOS lacks. I read that as “we care about typography”. With good typography you can score on a level that is subconscious to most users. Hardly anyone can discern good from bad typography, but everybody can feel it.