What makes Apple the fabulous and infuriating company that they are is their mix of conservative minimalism with crazy risk-taking, running ahead of the herd betting that everybody is going to stampede in their direction. There was no mix this time. Neither the iPhone 5 nor iOS 6 are ahead of the herd. And depending on what Android 5 does, iOS 7 may need to make one hell of a leap not to be behind it.
I’d still argue the wide breadth of apps are the iPhone’s strongest selling point, pushing it ahead of its competition for now. I even find little fault with the iPhone 5’s hardware – gorgeous, minimal, and build quality that few others touch. But in terms of iOS as an operating system? We’re hurting, big time.