What are video game previews for?

Gamasutra‘s Leigh Alexander:

We dispute and debate, whisper our private hypotheses about those early glimpses and how we think they might turn out, but in the end everyone publishes an obedient preview at the appointed embargo lift, cautiously optimistic.

Who do we serve? What’s the role of subjectivity? What do we owe the developer?

Excellent questions raised by Leigh here. It’s really reached the point where I’m aligned with Giant Bomb on this one: previews are effectively dead. Write up a news story that sticks mostly to the facts before a game is released and wait for a real review and discussion once it’s out.