It’s not a web app, it’s an app you install from the web

From the blog:

So why does it feel as if the average native app is so much better than the average web app?

The reason, I think, is this: it’s easy to make web pages. Anyone with a text editor and a browser can do it. You can learn the basics and actually publish a website in a weekend, as an amateur, without much trouble. Making a native iOS app, by contrast, is difficult and time consuming: you have to pay Apple $99; you have to download XCode and learn how to use it, along with a strange language called Objective-C; you have to create, sign, and upload certificates; you have to compile your code and figure out how to run it on your device; and you have to publish it for others to see, which requires navigating all the rules, regulations, and technical issues surrounding the App Store. All these things make for a large barrier to entry that just doesn’t exist on the web.