Apps are too cheap

iOS developer Dave Addey:

Apple’s iOS hardware business model – currently its largest revenue stream – is based on making a large margin from a premium hardware product. Their trick is hiding this fact from customers, and selling the iPhone and iPad not on their hardware specification, but on what you can do with them. And that, in every Apple advert, is all about the apps…

…This business model means that it is in Apple’s interest for the hardware to be as expensive as possible, and for the apps to be as cheap as possible.

True, and Dave has a lot of smart suggestions. But I don’t expect Apple to offer much of anything in terms of change, especially when iOS is still the considered the premier platform for third party developers. The numbers of the tech savvy begging for paid upgrades and trial periods are dwarfed by those that rarely make big purchases on the App Store.