Designer duds: losing our seat at the table

Designer Mills Baker:

But for the design community, the issue is larger than anyone’s feelings, or even the success or failure of these apps. I worry about the reckoning to come when Square sells to Apple for less than its investors had hoped, or when Medium shuts down or gets acquired (or pivots to provide something other than an attractive, New Yorker-themed CMS for writers, the poorest people in the first world)…

In order to avoid losing its place atop organizations, design must deliver results. Designers must also accept that if they don’t, they’re not actually designing well.