Designer Gregoriy Korgan:
The fate of many startups depends almost entirely on one conversion point: When a visitor becomes a user.
All too often, this pivotal role falls on the shoulders of a pitifully generic “sign up” button that’s lucky to get even a minute of consideration during development.
If you take a moment to consider the wording of your signup button, you can drastically increase how many of your visitors turn into users.
One of those “why didn’t of this months ago” moments reading Gregoriy’s post. It may be interesting to experiment more with in my day job.