Far beyond ‘Snow Fall’

Craig Mod:

When we explore new ground (or re-explore old ground, forgotten ground) in new mediums, we often find it necessary to swing the design and interaction pendulum to the baroque side of the scale. We do this to see what “too much” feels like in order to understand the edges of “enough.” We saw this happen with iPad “magazines.” We saw this happen with “Snow Fall.” “Snow Fall” was less about what felt natural in a web browser or what was best for the story, and more about what was maximally possible in a web browser. The experiment just happened to be attached to an article.

Great storytelling is not about maximizing technical possibility.

Spot on.