Practical Typography’s Matthew Butterick on Medium and other similar writing platforms:
We can’t say that Medium et al. are offering minimalist design. Only the veneer is minimalist. What they’re re ally offering is a shift from design as a choice to de sign as a constant. Instead of minimalist design, a better term might be homogeneous design.
Matthew is clearly anti-Medium with his stance here, and he goes onto attack many fronts; lack of typographic customization is just the beginning. Pro or con Medium as a publishing platform for the future, it’s nevertheless an excellent read.