An earlier than usual PS4 successor has its benefits. But why is the PlayStation NEO coming now?
Early console releases are usually for companies with lagging hardware and low sales. The news grabs attention, can drive sales, and establish a clean break from the past. Nintendo’s upcoming NX console is a textbook example.
Sony’s the opposite of underperforming. They’ve exceeded expectations: 40 million PS4s sold, over double the Xbox One, and sales are accelerating year over year. And consoles thrive on momentum. Sony’s lead allows them to coast on the PS4’s success for a while; don’t rock the boat and watch profits grow. Yet success also buys the chance to take some costly bets. That’s Sony plan, an investment on the NEO today for the chance to solidify PlayStation over the long run.