The Criterion Channel has upended my expectations of what a streaming service can be. Smart curation changes everything in a way that makes Netflix feel flat-footed.
It shouldn’t have turned out this way. Years ago I expected the powerhouse streaming trio of Netflix, Amazon Prime, and Hulu to be must have destinations for movie content. The ingredients were all there: multi-billion dollar war chests, A list talent, and big tech to drive smart recommendation algorithms. But today it’s a struggle to find a decent movie to watch on any of the three big services. “Netflix original” has become the modern equivalent of a made for TV movie of yesteryear. Occasional highlights do pop up (Roma, Moonlight, You Were Never Really Here, Annihilation, Minding the Gap), but they are few and far between, buried under mostly lukewarm content.
Game streaming services depend on three big factors for success: technical prowess, cost, and games. Based on Google’s track record and their recent GDC pitch, Stadia’s tech chops will likely hold up well in real world testing. Consumer cost I’d anticipate won’t be high either. The big unresolved question is what actual games Stadia will have for its release later this year. And it’s on games that give Sony, Microsoft, and Nintendo solid footing for blocking Stadia’s advances.
Games carry an outsized significance when considering past PC and console platform battles. For example, the PS4’s “must play” exclusives helped buttress their lead over the Xbox One over the last few years. This is where Google will run into a substantial headwind; game libraries on Switch, Xbox One, PS4, and PC are gigantic, with many critically acclaimed exclusives bound to a single platform. Assuming next-generation consoles from Sony and Microsoft support backward compatibility, this “lead” from Google’s competition should only grow.