Archive: January, 2022

PlayStation’s Game Pass competitor is a smart bet

A PlayStation rival to Xbox Game Pass, code named Spartacus, appears all but assured to happen. Bloomberg’s Jason Schreier leaked details of the subscription service in December. Sony recently pulled PS Now retail cards from U.K. retailers, suggesting Sony could announce Spartacus details soon.

The Bloomberg piece lays out Spartacus’s offerings, a multi tiered subscription service that improves the popular PS Plus and PS Now services Sony already runs. For me, the more interesting question is less about the what and more about the why and how. Why would Sony take a gamble on a Game Pass competitor now, when their brand is the market leader? Also, how will Spartacus differentiate itself from Game Pass, especially in light of Microsoft’s mega acquisition of Activision Blizzard?

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