Archive: February, 2022

Movies’ supply side problem

Over the past several years, movies – specifically those that aren’t part of a blockbuster franchise or mega IP – don’t have the audience they used to. Compare four critically acclaimed dramas helmed by well regarded auteur directors, released two years apart: Licorice Pizza and The Power of the Dog in 2021, Parasite and 1917 in 2019. The difference is stark, with the 2021 films performing comparatively weak at the box office and anecdotally having far less attention among my friends and across social media.

Movies are aging into the rock music or baseball of entertainment, still enormously popular among a dedicated core audience, but with declining interest as other forms of media (primarily TV) fill the gap. The twin forces of the pandemic and the economic heft of massive entertainment conglomerates have only accelerated the phenomenon.

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