After a quiet 2022, Xbox kicks off 2023 with a “Developer_Direct” livestream. With deep dives on hyped Xbox titles like Forza Motorsport and Redfall, the event should be a slam dunk. However, based on Microsoft’s hit and miss PR record, I’m worried.
On the one hand, their recent E3 shows are well produced, with solid trailers, minimal padding, and genuine surprises. However, Microsoft press events outside of E3 are almost always forgettable. Their ID@Xbox showcases run too long and leave hosting duties to unprepared Twitch “influencers.” Other one-offs like Inside Xbox and the Xbox Games Showcase Extended are so watered down and rigid in their presentation that even die hard fans skip them.
Xbox marketing also feels asleep at the wheel for large stretches of the year, packing almost all their big announcements in the E3 week presser and the occasional trailer or two during the December Game Awards show. And even though Game Pass is one of Xbox’s top selling points, new releases on the service rarely get the promotion they deserve. Most are sent out with a “fire and forget” approach. Each game is one small part of a bimonthly announcement of five or more unrelated releases crammed together in a single News Wire post.
Tár is one of my favorite movies from 2022, thanks to a herculean performance by Cate Blanchett alongside Todd Field’s bold direction. For Field, this is only his third feature as director and his first in sixteen years. With such sporadic output and little connective tissue to his past work, I find his contributions to Tár fascinating to dissect. The film is Kubrickian in its clinical detail, subtle yet purposeful, messy and enigmatic, with an open provocation for the audience to get on board with the film’s unique wavelength or head for the exits.
Nowhere is that challenge clearer than in Tár’s opening thirty or so minutes. Like the fictitious composer and conductor Lydia Tár (Blanchett), the opener is bold and uncompromising in a way that feels tailor made to rankle some audiences. On an otherwise sparsely attended weeknight screening, I saw several moviegoers visibly impatient, sighing and shifting audibly in their seats.
Before I dive into that opening, it’s essential to set the larger context: Tár is a nearly three hour movie for which most is a patient “slice of life” character study. We learn about Tár (Blanchett) as she works through her musical projects and interacts with her wife and colleagues. Except for a guest lecture at Juilliard where Tár criticizes a student, onscreen conflict is mostly muted for the opening half or so of the film.