Netflix’s HDR gatekeeping is consumer unfriendly
High dynamic range (HDR) is one of the biggest innovations for TV and smartphone displays in years. The technology improves luminance, color, highlights, and shadows, giving TV shows and movies a more natural, realistic look. It also enjoys wide availability across TVs, mobile devices, and streaming content. But bafflingly, in 2023, Netflix is the only streaming service that gate keeps HDR behind their highest tier subscription. It’s an underhanded, dated, and consumer unfriendly practice.
Critically, Netflix’s tiered strategy around streaming quality leaves the overwhelming majority of its massive audience in the dark (literally) on HDR’s full potential. Netflix is ubiquitous, virtually a utility at this point, and locking HDR away hampers the technology’s long term awareness and adoption. Fewer eyeballs, more shrugs about HDR’s effectiveness, and potentially more filmmakers questioning how essential HDR capture is in the first place.
Of course, Netflix is far from the only streamer that offers HDR TV shows and movies. For example, on HBO Max, you can watch popular series like The Last of Us and House of the Dragon in 4K HDR. For Disney Plus, all recent Marvel and Star Wars features are streamable in 4K HDR.Continue reading…