Just film strike, dire future
I support the WGA and SAG-AFTRA strikes; the financial inequity between studio executives, working actors, and writers is untenable. But an extended industry-wide pause could be disastrous to theaters and small independent movies. The strike slowdown will also accelerate a general decline of film (at least beyond the biggest blockbusters) as mainstream entertainment.
Let’s start with some cold economics: any remaining 2023 movie with major stars is at risk for a delay into next year. Studios see a marketing campaign without major talent as too high a burden. Stars working the red carpet and holding press junkets generate vast social media shares and journalist coverage. And for minor releases, one prominent actor can be the defining reason for a film to get noticed.
We’re seeing some of these delays already play out. Sony pushed two major 2023 releases – Kraven the Hunter and a Ghostbusters sequel – into 2024. Warner may pivot the blockbuster Dune 2 into next year as well. A24 bumped back the Tilda Swinton starring Problemista from August to an indeterminate date. As the strike extends, expect related announcements to only accelerate.
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