Why an open web for publishing should thrive

As a publishing platform, the web is on hard times. Paywalls and subscription plans are rarely successful. That makes ads and trackers the primary source of revenue. Yet ad tech is usually poorly designed, intrusive and inefficient. It slows down pages and pisses off users. That’s been underlined in recent articles highlighting the performance of The Verge , iMore and others. An otherwise simple news post bloats into megabytes of data, with ads and trackers taking the overwhelming share of that weight.

In the face of web bloat, users are opting out. Many strip out ad and tracker content with tools like AdBlock and Ghostery. Or they abandon the web for faster native publishing platforms like Facebook’s Instant News and Snapchat. Along these lines, Vox’s Ezra Klein predicts publishers morphing into a wire service, where the web becomes just one of many content platforms to publish on. Large publishers like Buzzfeed and The New York Times have already moved in this direction.

This is concerning. In reality, the web can be performant with ads, a subject matter for another post. A weakened web presence makes for an ugly future for publishing. It hurts the publishers themselves, and us, as readers.

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2015 is the year the old internet finally died

Essential reading from Todd VanDerWerff at Vox regarding where technology and the open web is going:

Now, however, our articles increasingly seem to be individual insects trapped in someone else’s web. The internet has the exact opposite problem of every other medium. Instead of going from something for everybody to something for a large series of hyper-specialized niches, we’re navigating the choppy seas where once stood an archipelago and increasingly stands a continent. As TV and music and even publishing become the internet, the internet is becoming everything else — and it’s taking so much of what seemed to make it special with it.

Stanley Kubrick’s ‘James Bond’ moment

Ken Adam is a legendary, British production design designer, most famous for his innovative work on early James Bond films (e.g. Dr. No, Goldfinger, Thunderball). Later in his career, Adam was the production designer for The Spy Who Loved Me. To quote the Youtube video:

One of the sets included the villain’s secret lair that was located inside of an enormous tanker ship. Adam struggled with lighting the massive set, and called in a favor from his old boss…Stanley Kubrick. Under an
agreement of total secrecy, Kubrick was snuck onto the empty set, where he spent 4 hours setting lighting and advising Ken Adam.

Let’s go home, Ellie

Wonderful post by Miguel Penabella over at Kill Screen Daily on The Last of Us, the critically acclaimed adventure/horror PS3 game from 2013. There’s many parallels in The Last of Us with not just zombie and post-apocalyptic films, but also John Ford’s The Searchers. Penabella’s breakdown of the similarities in theme and tone is very well done.

Erik Spiekermann

German culture site Freunde Evon Freunden runs an extensive interview with the legendary designer at home:

One of his home’s main attractions is his two-story bookshelf, mostly filled with titles pertinent to his profession and only accessible by the seated pulley system Spiekermann developed for one of his favorite leisure activities – browsing his massive library and getting lost in his passion for words and images. “It’s almost like a safety net having all my books here. I have a lot of cool stuff that other people don’t have, and I love browsing and discovering books I’ve had 50 years. I’d love to spend time just browsing through my bookshelves. Every time I go to look for something I find something else, you get totally stuck.”

On The Verge

Jeremy Keith on The Verge and the recent debate over who’s to blame for heavy, ad and tracking infested web pages:

For such a young, supposedly-innovative industry, I’m often amazed at what people choose to treat as immovable, unchangeable, carved-in-stone issues. Bloated, invasive ad tracking isn’t a law of nature. It’s a choice. We can choose to change.

Every bloated advertising and tracking script on a website was added by a person. What if that person refused? I guess that person would be fired and another person would be told to add the script. What if that person refused? What if we had a web developer picket line that we collectively refused to cross?

That’s an unrealistic, drastic suggestion. But the way that the web is being destroyed by our collective culpability calls for drastic measures.

The discarded image: episode 01 – Jaws

Fifteen minutes breaking down the famous beach shark attack scene from Steven Spielberg’s Jaws. Extra insight on an already classic film.

Embrace the terminal

Developer Una Kravets presents a slightly different take on the command line tutorial I posted a few weeks ago. Instead of a more comprehensive take, Una sticks to basics and essentials. Very useful for command line newcomers.

Apple Music’s segmented user experience

Apple Music shares a lot of the same DNA as other streaming platforms. There’s a huge music catalog, the ability to save a collection offline, curated playlists, and radio stations. Yet its UX feels distinct, more segmented and compartmentalized compared to its streaming peers. That’s a plus for streaming newbies and more casual users. But it comes at the the cost of comprehension and cohesion in the long run.

It’s easiest to cover Apple Music’s UX shortcomings through example. Say you browse through playlists in New on iTunes, and then jump into the For You segment to browse further. At this point, there’s no way to jump back chronologically into your previously accessed playlists. Each segment has a separate state and history. Or you want to find the source (e.g. album, playlist, radio station) of the currently playing track. It’s often awkward if not impossible to do so. Even search adds a binary toggle between My Music and Apple Music to further separate results.

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Apple saves publishing…for itself

Joel Johnson, writing for Fast Company on Apple News and other related publishing consolidation:

For publishers, Apple News and Facebook Instant Articles are simply another revenue stream that puts content where the audience has chosen to be…For readers, assaulted by bad advertising, these curated feeds could be a better—or at least universally banal—way to consume words and images. But it is unclear if most publications will be able to survive on only the revenue granted by these platform companies alone, and it feels incredibly aggressive for Apple to openly state that it—or at least some of its developers—have decided that advertising is always unwelcome, unless it happens to be advertising that Apple itself lords over.

This is exactly one of the major concerns I have with Apple News. Strong consolidation of media under a monolithic company like Apple generally doesn’t bode well for journalism and publishing in the long run.