The Gawker redesign misfire
After months of planning, Gawker Media’s massive redesign was released to the public a week ago. Founder Nick Denton declared the changes to be “an evolution of the very blog form”, strong words from the influential entrepreneur.
In response I took a closer look, and after a week of heavy use across several of Gawker Media’s sites (Kotaku, Gizmodo and Lifehacker) I’ve concluded the redesign is a disaster: Gawker takes a shockingly old media approach to a very new media subject matter, largely ignoring the browse and scroll-heavy tendencies of web users in a desperate grab for page views and ad buys. If this is the solution, in Denton’s words, to “the bankruptcy of the classic blog column”, I shudder for web journalism’s future.
Below, a more thorough breakdown of my four largest problems with Gawker’s redesign.
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