Posts Tagged: microsoft

Who do you think you’re talking to?

John Teti, writing for The Gamelogical Society on Microsoft’s E3 presser:

If the people on Microsoft’s Xbox team thought of their audience as human beings, they would have acknowledged some of the elephants in the room—like the Xbox One’s extraordinarily confusing used-games scheme or the privacy concerns regarding the always-on Kinect camera, which have only become more urgent as the nation realizes how thoroughly we are being surveilled. If they wanted to speak to people, Microsoft’s executives would not have ticked every box on their Buzzword Bingo card twice over. They know this talk of an “entertainment revolution” is bullshit, and we know it’s bullshit. Yet still they make us sit through this inane emperor’s-new-clothes charade, as they talk at length to nobody in particular.

For a few hours after Microsoft’s presser, right before Sony started presenting, I had already slightly moved away from leaning Microsoft for my next console. All I could think was, you’re not going to address anything the gaming public have been piling on you? Then fuel the fire with endless violent sequels on shooters, and racers we’ve seen before? Little to any indie presence? And then set the price at $500? The presentation was well paced, and there were a few exclusives I could get on board with. But John identifies exactly what left such a bad taste in my mouth.

Next generation

Tech writer and former Hypercritical podcast host John Siracusa really sets a high bar with his post regarding the likely fates of the XBox One, PS4 for and Wii U for the next console generation. Bottom line, it’s hard to guess who will come out on top now, but I agree completely with John’s belief that there isn’t going to be an “even divide” between these consoles.

If I were a betting man today, I’d say the Wii U will fall far, far short of the XBox One and PS4, both in terms of hardware and games sold. But it’s extremely hard to say now either Sony or Microsoft have the edge. We’ll learn more next week at E3.

The MS Surface Pro

Interesting take on the Surface tablet from Penny Arcade illustrator Mike Krahulik. Overall, as a multifunctional computer that is both a relatively slick, pressure sensitive sketch device along with baseline gaming device, he liked it.

The Vergecast: episode 60

This episode recorded this last Saturday at CES has some good back and forth specific to the web in the first twenty to thirty minutes. In particular, hosts Josh, Nilay and Paul discuss the recent spat between Microsoft and Google due to the removal of Google Maps web access on Windows Mobile. There’s talk about monopolies on the web, Webkit and web standards.

Steve Ballmer’s dilemma

Tech writer Bob Cringely:

What Steve Ballmer and Microsoft need to do is clean up their act, quietly trim expenses, maybe even sell a few product lines, and start to seriously stash away cash toward the post-Windows, post-Office world of 2018.

Yes, post-Office. What else can be meant by bundling Office with Windows RT than its value is headed to zero?
If Microsoft can continue to pretend it is big while actually becoming small, they might end up in 2018 with a small residual product line sitting atop $100 billion in cash.

Strange game

John Siracusa:

Microsoft’s mistake is subtle, but potentially fatal. It’s the seemingly reasonable assumption that defending its market position is the most important goal of any corporate strategy. Microsoft will fail by succeeding. Through its competent, intelligent, practiced execution of a well-honed plan to maintain its dominance, Microsoft will assure its eventual demise.

Put simply, to win in the long run, Microsoft must be willing to risk losing it all. It must be willing to put all its chips on the table, to throw away decades of hard-fought victories, proven technologies, and market-leading products. It must be willing to do what the long-extinct corporate giants of the past were not.

John wrote this over at Ars Technica…in 2005. Given Microsoft’s big bet on Surface, it’s a relevent piece that found itself trending high on Hacker News earlier this week.

Turning to the past to power Windows’ future

A comprehensive look at the evolution of Windows over the years, starting way back with Windows 1.0 back in 1985. Ars Technica already is my “go to” place for extremely in depth hardware and software features, but they’ve really outdone themselves here. Reporter Peter Bright deserves major props for his research and organization.

What Windows 8’s closed distribution means for developers

Casey Muratori writing for Gamasutra:

Experimentation on open platforms is one of the primary sources of innovation in the computer industry. There are no two ways about that. Open software ecosystems are what gave us most of what we use today, whether it’s business software like the spreadsheet, entertainment software like the first-person shooter, or world-changing revolutionary paradigms like the World Wide Web…

…With Windows 8, Microsoft is in a pivotal position to help make this future a reality…Or, Microsoft can ship Windows RT, Windows 8, and Windows 8 Pro with their current policies in place, and be just another player in the touch device space, with their own set of ridiculous hurdles that severely constrain software possibilities and waste developer time with ill-conceived certification processes.

Many fair points made here, but I wonder if the author is confusing the far more restrictive Windows RT – which is very akin to the closed iOS model – with Windows 8 as a whole.

The story of the new Microsoft.com

Really enjoyable read here on how Microsoft’s web design jumped into such a modern, approachable design. Pay special attention to author Nishant’s “four tenets” web design presentation at the beginning; I like his emphasis on responsive design.

Microsoft’s new logo: Top brand designers weigh in

Peter Pachal for Mashable:

Sagi Haviv, who designed logos for the Library of Congress and Armani Exchange, thinks the logo simply isn’t distinctive enough. By opting for a simple array of four colored squares, Haviv says Microsoft missed a big opportunity…

…As Haviv explains, logo designers constantly struggle to create imagery that’s both simple and distinctive. Too much of one often means not enough of the other. In Microsoft’s case, he says it veers that while the new logo is definitely simple, it fails the distinctiveness test.

I agree. Microsoft had the opportunity to really try something bold here but instead they went the ultra conservative route. You can see a similar designer debate over at this Dribbble discussion.