Posts Tagged: streaming

The Netflix-Warner Bros merger is a potential disaster for the movie industry

Netflix planned acquisition of Warner Bros. Discovery for $82 billion could deliver a massive blow to the movie industry. There are hurdles to cross — antitrust regulators, Trump’s whims, and a hostile bid from Paramount. But a record breaking $5.8 billion breakup fee signals high levels of confidence that the deal will close.

If it does, the consequences will be profound: lower quality mainstream films, rising subscription prices, theater closures, a shrinking video on demand and Blu-ray market, and reduced access to classic films. Many filmmakers will lose their jobs and have a less competitive market to distribute their movies. The waning cultural relevance of film will accelerate.

Netflix, of course, disagrees. Ever since the news broke, CEO Ted Sarandos has tried to assuage fears of a theatrical collapse and mass industry layoffs. But based on the streamer’s past behavior, the results will likely be far worse than they suggest.

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The mid-budget film crisis and Hollywood’s failure to react

Once again the box office is in crisis. Almost none of the fall dramas and comedies have succeeded financially. These films — original stories not based on existing franchises, often star-driven with budgets lower than a typical blockbuster — are struggling.

Cue the think pieces and finger pointing. Variety faults subject matter that isn’t entertaining enough. The Hollywood Reporter suggests problems with a wide release model. Industry podcast The Town blames moviegoers trained to ignore all but the biggest event movies.

But the main problem is demand, not supply. Younger generations are less interested in movies than older audiences are. Films are just one option among endless digital entertainment alternatives, from TikTok to PS5 gaming. No supply side fix — lower ticket prices, longer theatrical windows, fresh original screenplays, or new release strategies — can reverse that trend.

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Making smart film recommendations

Smart, tailored film recommendations are one of the best ways to get friends and family more into movies. The right selection can open someone’s eyes to great cinema beyond Netflix originals and the occasional blockbuster at the local multiplex.

For many people, it’s not that movies are universally bad, it’s they rarely encounter films they really love. Local theaters show few films outside of big franchise blockbusters. Theaters are often old, with expensive tickets and unruly audiences. At home, algorithmic-based streaming recommendations tend to be poor and unfocused. Finding good movies can feel like chasing a moving target. Digital rental and streaming release dates are often unclear. Movies regularly shuffle in and out of streaming services every month.

However, through streaming services and digital rentals, a mainstream audience can access more high quality movies than ever before. Good recommendations in this landscape need minimal resistance. Access and convenience are key. Focus on movie recommendations from digital services your audience already uses regularly, be they monthly subscription services or rental stores. Services like JustWatch help to browse what’s available across multiple services.

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Streaming services are burying film history

High quality older movies are hard to find across most streaming services. Titles more than a decade old are largely buried under noisy home pages and poor algorithmic recommendations. Even specific searches for a title, actor, or director often give disappointing results.

When we lose cinema’s past greats, I worry we’re losing a treasure trove of films that could appeal to potential movie lovers. Without them, many view movies only as modern blockbuster franchises, limiting their interest to occasional trips to the multiplex.

Older movies expand our perspective through the lens of different time periods and creative teams. Many remain exceptional highlights of genre or showcase remarkable performances. Mainstream studio releases from decades ago regularly featured original, non-franchise stories across a range of genres. Genres that were once commonplace — romantic comedies, courtroom dramas, adult-oriented thrillers — rarely get much exposure given today’s blockbuster-dominated theaters. Ultimately, a richer back catalog encourages interest in the medium.

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Introspection improves what you watch

There’s never been a larger concentration of movies available. Paradoxically, it’s often hard to actually find something you want to watch. The enshittification of streaming is the most prominent obstacle; movies disappear without notice, price hikes occur regularly, and engagement tactics prioritize the bottom line over your satisfaction.

One of the best ways to navigate such a challenging landscape is a bit of introspection. Spend a few minutes to capture why you liked a movie, and you’ll likely find the long term quality of what you watch next will improve.

While introspective notetaking at first glance sounds like lightweight film criticism, it’s actually about saving you time and money. Five minutes now could save you two hours and twenty bucks later. Practically anyone, from home theater cineastes to casual watchers, will benefit by the practice.

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Apple’s disappointing movie strategy

Watching Apple gate their movies so heavily behind their streaming service is a bummer. Reports suggest Apple Original Films is abandoning wide theatrical distribution in favor of negligible theatrical qualifying runs before appearing on Apple TV+. If closing the door on theaters wasn’t enough, Apple has never released Blu-rays for any of their films, and most aren’t available for rental or even digital purchase. Relegated away from most common distribution platforms to a sixth place streaming service, far fewer people will ever watch Apple-financed films.

Some might question if that’s a real loss given Apple’s iffy track record across critical pans and financial flops like Argylle and Ghosted. But I give credit to Apple as a financier behind top tier talent crafting original stories. It’s a strategy once commonplace in the early 2000s and earlier, but an anomaly in today’s four quadrant IP landscape.

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TV’s evolution into long movies

Limited series are taking over television. From Baby Reindeer to Shogun, Mr. and Mrs. Smith to Ripley, miniseries, anthologies, and other self-contained story arcs over a few hours are crowding out our TV watching attention. Even more traditional multi-season TV series feel more like limited series because they have longer gaps between seasons, chase more seasonal storylines or temporary supporting characters, and get canceled earlier in their run.

At a glance, the limited series format provides advantages compared to feature length films and traditional multi-season shows. A longer runtime gives room for deeper characterization and more complex plotting than a movie, yet the show remains short enough to ensure its initial concept doesn’t overstay its welcome.

But in practice, many limited series I’ve watched lately struggle to use their runtime well, downgrading what might be a great show to merely good. Most have had unmemorable characters and aimless side plots that feel padded out to hit the runtime of a six to ten episode arc. What could have been an engaging two hour movie sprawls on for an ungainly six or more hours.

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Dreams of 4K HDR are fading into 1080p realities

A year ago, I criticized Netflix for gatekeeping their highest quality video and audio content behind a premium tier. Max, Prime Video, and Disney Plus have since added similar pricing structures. If you want 4K HDR and Dolby Atmos movies from the biggest four streaming sites, you’ll have to pay more, anywhere from $3 to $7 a month. On a practical level, it ensures the majority of the home movie-watching audience will do so capped at the same 1080p and Dolby Digital 5.1 streams we’ve had for over a decade.

As someone who wants the home movie experience to be great, this is depressing news, especially when the pipeline of high quality audio and video has never been better. Modern capture tech ensures that most film productions, regardless of budget, record in a 4K HDR-friendly format. As home internet bandwidth improves, more households can stream higher quality content without stuttering. Also, practically every TV sold today, including entry level models, supports 4K HDR, while Atmos-ready soundbars and sound systems are more affordable than ever.

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A cost effective approach to streaming

As streaming services continue to raise prices and make questionable quality control decisions (unwanted filler, canceling shows, stripping perks), it’s crucial to take charge.

Pare down to the essentials, and treat everything else with a temporary “jump in, jump out” mindset. It’s a straightforward approach to follow, and along the way, you’ll save money and improve your watching patterns by paring down to what matters most.

Start with an audit of your interests and viewing habits. While a few rare types skip across many subscriptions evenly, it’s more likely that only one or two services dominate your time. Many would pick Netflix, with its abundant back catalog, or Disney Plus for family viewing. I’m a huge foreign and indie movie fan, so Mubi or The Criterion Channel are my go-tos. Limit this list to just one or two services, and consider them essentials. Subscribe and don’t look back.

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Netflix’s HDR gatekeeping is consumer unfriendly

High dynamic range (HDR) is one of the biggest innovations for TV and smartphone displays in years. The technology improves luminance, color, highlights, and shadows, giving TV shows and movies a more natural, realistic look. It also enjoys wide availability across TVs, mobile devices, and streaming content. But bafflingly, in 2023, Netflix is the only streaming service that gate keeps HDR behind their highest tier subscription. It’s an underhanded, dated, and consumer unfriendly practice.

Critically, Netflix’s tiered strategy around streaming quality leaves the overwhelming majority of its massive audience in the dark (literally) on HDR’s full potential. Netflix is ubiquitous, virtually a utility at this point, and locking HDR away hampers the technology’s long term awareness and adoption. Fewer eyeballs, more shrugs about HDR’s effectiveness, and potentially more filmmakers questioning how essential HDR capture is in the first place.

Of course, Netflix is far from the only streamer that offers HDR TV shows and movies. For example, on HBO Max, you can watch popular series like The Last of Us and House of the Dragon in 4K HDR. For Disney Plus, all recent Marvel and Star Wars features are streamable in 4K HDR.

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