Posts Tagged: ui

Apple’s native iOS style

Considering the App Store’s maturity I’m surprised how many new iOS apps like Pulse and Pocket Casts deviate significantly from Apple’s native visual style. Back in 2008 or 2009 such wide deviations and experiments were expected, yet today I’m downloading apps with solid functionality and design in a package that feels and looks like something Apple could have never designed; that?s a problem.

Don’t get me wrong – I’m not suggesting developers that blindly copy the company’s aesthetic to automatically expect greatness. Originality of design and function, not to mention solid customer support and a well written code base are all critical factors behind app success. Nevertheless, the appeal of Apple?s native app look shouldn?t be underestimated: Remember a huge subset of iOS users spend most of their time buried deep within Apple’s native apps (e.g. Safari, Calendar, Mail, Messages), only occasionally branching off into other third-party apps. If a third-party app it just looks or feel too different from Apple?s approach, especially for novice users, it runs a risk of being ignored or eliminated. In addition, the bias of the Mac tech elite (e.g. John Gruber, Macworld) have toward more native Apple looking apps is significant; often it’s their recommendations that trickle down to other power users (e.g. yours truly) who in turn ultimately spread their influence to a wider, more casual audience.

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2011 and cross platform consistency

The enthusiastic response to this month’s iPad 2 launch made me reflect on how far technology has come in recent years: First smart phone computing went mainstream with 2007’s iPhone, followed by tablet computing’s exponential growth years later in 2010 with the iPad. The emergence of these new markets caused many web sites and apps last year to cater to three distinct platforms: desktops, smart phones, and tablets.

I’d argue in recent months we’ve reached another turning point: With advances in technology like cloud syncing and fast mobile processors the wall of separation between each aforementioned platform is breaking down. Whether in the office with my 30 inch display, at home on the couch with the iPad or on the subway with my iPhone, I’m not just doing work (writing, code editing, news consumption), I’m doing the same work. That’s a big paradigm shift from 2009 or 2010. Put another way, in 2011, cross platform coverage isn’t enough; consistency between those platforms emerges as a more critical factor.

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Lessons from The Future of Web Design, day 2

Adding to yesterday’s wrap up of talks from The Future of Web Design NY, several additional trends emerged from the conference on day two:

  1. Simplicity and focus are critical to good web design.
  2. Successful designers and developers are multi disciplinary; they learn skills outside their purview.

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Lessons from The Future of Web Design, day 1

Today I attended a full day talks from The Future of Web Design NY. The conference showcases a diverse set of speakers, ranging from the design focused (wireframing, typography and music) to the more technical (a HTML5 crash course, responsive CSS design.) This diversity and the short nature of the talks can lead to a bit of information overload, but a few trends stood out:

  1. It’s the small details that can make a design resonate with its users and stand out.
  2. Get your web design ideas in front of clients and users quickly, early, and repeatedly. Focus on speed and repetition over perfectionism.
  3. Give users what they want by keeping text and clear calls to action of primary importance. Conventional graphics can get in the way.

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The dearth of iPad app innovation

There’s something paradoxical about the current state of the iPad that I find both thrilling and disturbing. On one hand, the iPad is clearly a commercial success: Sales are very high and the device has been almost universally praised by the tech press for its hardware. Yet what about the software? While the iPad app market has increased exponentially, I find the often conservative design and nature of what’s out there a bit disheartening.

Too many purchases are simply an upscaled version of an existing iPhone app with the surface area quadrupled, an “HD” slapped on the title and a doubling (or more) of the price. The UI can often be slower, more cumbersome and at times flat out boring compared to a similar iPhone counterpart.

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