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Game streaming services depend on three big factors for success: technical prowess, cost, and games. Based on Google’s track record and their recent GDC pitch, Stadia’s tech chops will likely hold up well in real world testing. Consumer cost I’d anticipate won’t be high either. The big unresolved question is what actual games Stadia will have for its release later this year. And it’s on games that give Sony, Microsoft, and Nintendo solid footing for blocking Stadia’s advances.
Games carry an outsized significance when considering past PC and console platform battles. For example, the PS4’s “must play” exclusives helped buttress their lead over the Xbox One over the last few years. This is where Google will run into a substantial headwind; game libraries on Switch, Xbox One, PS4, and PC are gigantic, with many critically acclaimed exclusives bound to a single platform. Assuming next-generation consoles from Sony and Microsoft support backward compatibility, this “lead” from Google’s competition should only grow.
Playing console and PC games through streaming may shift from niche experiment to mainstream reality this year. It’s the biggest gaming news story to watch; if the tech lives up to the hype, streaming will disrupt the gaming industry in a way that many companies will be unprepared for.
Historically streaming’s technical hurdles like high latency and bandwidth requirements have been a barrier to entry, but the latest signs of progress are promising. Google ran a beta of Assassin’s Creed: Odyssey streaming through a Chrome browser. I read positive feedback on the experience, even from dedicated gaming sites like GameSpot; we’ll learn more from Google at GDC tomorrow. And while Microsoft’s xCloud streaming infrastructure is under private beta, they are bullish enough on the technology to release multiple splashy video teasers. If there are any two companies with the right expertise in cloud infrastructure to pull this off, it’s Google and Microsoft.
I’m skeptical of how well Apple’s upcoming streaming video service will perform. A Netflix clone with Apple-produced programming could become the HomePod of the streaming video market; Apple’s install base and marketing clout keep the service limping along but otherwise struggles for mainstream adoption.
I’m bearish on Apple’s video plans because they don’t align with the company’s strengths. Apple’s excellence in design won’t keep a streaming video service afloat. Consider the UI that powers existing services. Even with rapidly growing user bases, their interfaces are at best pedestrian (Amazon Prime), at worst an unintuitive mess (Netflix, Hulu). Frankly, most viewers don’t care; 95% of the time in-app is focused on watching, not browsing.
An engineering team’s formal processes — how you track sprints, run meetings, handle release cadence, and manage code reviews — helps set team velocity and impacts the happiness of individual team members. As the engineering manager, you’re in an impactful role to shape and improve these processes over time. Remember when making any change in process, be patient yet firm.
This year I finally swapped out my aging 10-year old Sony Bravia TV for a new Vizio P-series. In the intervening weeks of staring at this new screen, well mastered HDR content has been the most impressive improvement. HDR in conjunction with the full array local dimming (FALD) of the TV provides a brightness and contrast boost that surpasses what I experience in NY movie theaters, even well-calibrated ones at the Alamo Drafthouse and Nitehawk. And critically, almost every piece of media benefits from the tech, from TV crime procedurals to Planet Earth II, from Netflix to a la carte streaming rentals and even select Youtube channels.
But that same wow factor hasn’t translated as well to gaming. Of the five HDR capable games installed on my PS4, only two significantly improve the gaming experience.
E3 was fairly low key this year. In place of big reveals or surprises, we saw a solid suite of games as the current console generation hits its full stride. Two narratives stood out: Microsoft is staying in the game, and we’re getting next generation consoles sooner than I originally expected.
Microsoft’s best presser of the generation
Microsoft’s overall E3 message was one of strength and confidence for both the present and future. Their press keynote reassured Xbox loyalists and anyone else considering a dip into the Xbox ecosystem.
Granted, Microsoft’s keynote on paper shared the same DNA as their last few: trailer after trailer for solid third party games. It’s an obvious move given their competition moved in a different direction at E3 this year: Nintendo stuck to Smash Brothers while Sony focused on first party titles. But this year had especially strong game variety and pacing. The presser got virtually every third party game of interest through next year. Closing with Cyberpunk 2077 — hands down the most buzzed about game at E3 — was a masterstroke.
Microsoft’s E3 presser is a must-see this weekend, and not necessarily for any single game or hardware announcement. It’s because unlike other console manufacturers, they lack any clear long-run trajectory. As the only real wild card for E3 2018, Xbox’s positioning at the show has large implications for its relevancy over the long run.
Conventional wisdom suggests Xbox needs more killer exclusives. Offer the games, and the fans will follow. But at this stage, I don’t see Microsoft capable of making this happen. On paper, they don’t have enough first party studios, and those studios haven’t branched out beyond long-standing IP from the Xbox 360 era.
Nor are Sony and Nintendo standing still. This late in the console cycle, both platforms are hitting their stride. For Sony, the pedigree of The Last of Us II and the hype factor behind Hideo Kojima’s enigmatic Death Stranding sets a high bar. Nintendo is already riding high with a new Zelda and Mario in their back pocket. New Pokemon and Smash Brothers are out later this year with much more to come. Even if Xbox announces four big titles — Halo, Gears, Forza, and a fourth IP surprise — at best Microsoft reaches a draw with Sony and Nintendo.
Engineers tend to dread meetings, and for good reason: bad ones can be soul crushing. Not only are bad meetings a waste of everyone’s time, it can make the meeting’s organizers look incompetent. Paradoxically, as engineers grow in their career, meetings grow more important. You attend and organize more of them, and as a senior voice in the room, your words can have an outsized impact.
Meetings get a bad rap. Well run ones are an efficiency multiplier, leaving people energized and productive, and a team more cohesive. The right meeting can even turn around an otherwise doomed project.
One of the easiest ways to improve the quality of your meetings is to prepare for them. Without preparation, you’re fighting an uphill battle against context switching; one minute you’re coding and the next you’re in “meeting mode” without clear direction.
Stories of harassment in creative industries dominated headlines in 2017. Harvey Weinstein’s misdeeds were the spark; ever since there have been countless exposés uncovering deplorable behavior in film, TV, technology, and journalism. Gaming hasn’t gotten as much coverage, but that doesn’t make the industry less culpable. In some ways, it’s even worse. As Xbox head Phil Spencer noted in his recent GDC keynote, if the industry isn’t willing to make changes with regards to diversity, inclusion, and harassment, it risks its survival over the long run.
Representation in-game is a weak spot. Only a handful of the top rated Metacritic titles from last year feature a woman or person of color in any significant role. LGBTQ characters are effectively non-existent. And that trend continues when examining the best selling games over the past five years. Admittedly many games don’t feature a human-like protagonist. You’re playing as an anonymous avatar, a vehicle, or a sports team. But for those that do, diverse representation continues to be a rarity.
On slow nights I’ll often watch something on Netflix, Hulu, or Amazon Prime. There’s many great films and TV shows available; if you’ve had access to all three services over the last year you could have caught The Witch, Under the Skin, The Handmaiden, and OJ: Made In America. But most content is hard to find, buried under poor suggestion algorithms and even worse user interfaces. Given how our watching habits are consolidating around streaming, that’s a big problem.
Let’s focus on Netflix: the service spent $6 billion on original content in 2017, with plans to release 80 original films this year. However, that rapid pace becomes an undigestible blur when any single title’s discoverability is so limited. Take Macon Blair’s I Don’t Feel at Home in This World Anymore (IDFAHITWA). The Netflix exclusive won the Grand Jury prize at Sundance and got decent reviews elsewhere. Genre-wise, its off-kilter sensibilities are a match for what I’ve seen elsewhere on the service. Or The Meyerowitz Stories (New and Selected); it’s one of Noah Baumbach’s best films in years, and I watched his earlier feature Frances Ha on Netflix. But browsing through the Netflix app on my Apple TV, IDFAHITWA and Meyerowitz completely flew under my radar.