Behind Instagram’s success, networking the old way

Interesting Times article yesterday detailing the two Instagram founders during the initial stages of their startup:

The two men began working out of Dogpatch Labs, housed in an old pier, with fishing nets on the walls and long tables that functioned as shared office space for aspiring tech companies. Julian Green, who briefly worked out of Dogpatch, recalled that the two men were unusually obsessed with design detail. Once, he said, they spent two hours perfecting the rounded corners of the app’s icons.

And two years and a billion dollars later, look where it got them. Engaging your users through great design matters. Small details, like the rounded corners of an icon, are part of this.