Is Facebook making us lonely?

This extended piece by Atlantic writer Stephen Marche is really interesting. However I find it more revelatory as a conversation piece than a convincing argument against Facebook.

The article is at its best arguing for Facebook as a “grind” over a fun, interconnected experience:

What’s truly staggering about Facebook usage is not its volume—750 million photographs uploaded over a single weekend—but the constancy of the performance it demands. More than half its users—and one of every 13 people on Earth is a Facebook user—log on every day. Among 18-to-34-year-olds, nearly half check Facebook minutes after waking up, and 28 percent do so before getting out of bed. The relentlessness is what is so new, so potentially transformative. Facebook never takes a break. We never take a break.