Facebook advertising is fool’s gold

Marcelo Somers:

Facebook advertising doesn’t work because they focus on showing you ads based on who you are, not what problem you are trying to solve.

Ironically enough, Google is running around afraid of Facebook, but their ads have been better targeted all along because they are shown at a moment where one has a job that needs to be done.

Great point. I’ve always felt Facebook’s advertising wasn’t fully effective, but couldn’t articulate why succinctly. No more.