Why Diablo 3 is less addictive than Diablo 2

Pretty fascinating breakdown of Diablo 3 addition. Author Alex Curelea asserts the game’s problems stem from its (real life currency based) auction house.

(While I can’t compare my addition level with a twelve year old game, Diablo 3 certainly has done something right; I log a few hours every week, a significant dent in my already busy schedule.)