A letter from Tim Cook on Maps

Major credit to the Apple CEO here: this is a flat out apology. No wiggle room, no “we’re sorry you feel this way”. And then there’s this:

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Apple, naming five competitors as acceptable alternatives? Wow. I’m not a fan of revisionist history, but I doubt we’d see this candor during the Steve Jobs era.