Instagram didn’t get the tone wrong

The Ashbury and Ashbury design shop blog:

There’s a writing angle to the whole thing that needs some airing. The whole story is already being co-opted as a case study in the importance of clear communication and getting the tone right. This worries me, because that’s exactly what it isn’t, at least not in the way that’s being suggested.

More than almost any of the many other articles regarding Instagram, this one nails why Instagram is in such hot water with its users. I myself don’t plan on quitting Instagram immediately, but for now my main photographic attention has shifted to Flickr.