The end of history and the last website

Robin Sloan:

Today, I don’t think—and I’m almost afraid to write this, because it’s like the tolling of some great bell—today I don’t think the amateur’s best effort is good enough. We as internet users have less patience and less charity for janky, half-broken experiences…

…But you know who can totally craft an experience that works flawlessly on a phone, a tablet, a laptop, and a rice cooker? The team that made Medium. Other teams like it. In a word: professionals.

Robin’s illustrates how responsive, multi-device design has really taken over the web design world. It also underlines how important constant education is for even experienced web designers – experience with the latest and greatest often separates the pros from the amateurs.