Design is driving technology forward

Nick Bilton, writing for The New York Times:

The worship of design has also taken designers out of the back offices and into top executive jobs. Engineers are still in the mix, to be sure. But they don’t rule the roost in product development, which may also be why tech products are easier to use, more human.

As Bilton’s piece illustrates, this is a time where great web designers make or break websites. The collaboration level between designers and developers is key as well; without a great workflow, all the great design ideas in the world won’t be implemented.