Rob Fahey writing for GamesIndustry International:
Here’s this approach in summary – “save AAA games by making more money from the same consumers”. If you think you can rescue AAA by following that strategy, I’d submit that you’re part of the problem, not part of the solution. AAA development isn’t in trouble because its consumers don’t pay enough money – it’s in trouble because the growth of its consumer base has stalled. After years of meteoric growth, AAA games have hit a ceiling – new people are playing games in droves, interactive entertainment has gone every bit as mainstream as anyone dared to dream, yet AAA experiences are utterly failing to encourage new audiences to jump in, to swim upstream and become fully fledged video game consumers.