Fonts have feelings too

Mikael Cho writing at Medium:

I came across a study by psychologist Kevin Larson. Larson has spent his career researching typefaces and recently conducted a landmark study at MIT about how font and layout affect our emotions.

In the study, 20 volunteers- half men and half women- were separated into two groups. Each group was shown a separate version of The New Yorker- one where the image placement, font, and layout were designed well and one where the layout was designed poorly.

The researchers found that readers felt bad while reading the poorly designed layout.

Good design and good typography are more than just fluff. They make us happier.