Why are movie posters so terrible now?

GoodBadFlicks puts together a fairly strong argument on the lack of originality behind most movie posters today. I’m not convinced, as the video suggests, posters are “terrible” (though that example set from X-Men: First Class is dreadful) especially considering the posters referenced from the 80s and 90s are not especially eye catching. But they nail the severe lack of originality; reinforced with the endless combinations of huge head shots on posters I see all over New York. (via Slashfilm)