Really fascinating music research by Music Machinery on how often we actually end up skipping through songs on streaming music services. The blog ran through extensive data provided by Spotify; turns out on average we skip 24% of songs in the first five seconds and skip before the song finishes almost half the time. That’s way higher than I first anticipated.
As the blog explores, it’s a big incentive why many convert to paying accounts to streaming services – not being able to skip is a large hindrance. (via MacStories)