The skip

Really fascinating music research by Music Machinery on how often we actually end up skipping through songs on streaming music services. The blog ran through extensive data provided by Spotify; turns out on average we skip 24% of songs in the first five seconds and skip before the song finishes almost half the time. That’s way higher than I first anticipated.

As the blog explores, it’s a big incentive why many convert to paying accounts to streaming services – not being able to skip is a large hindrance. (via MacStories)