Why have today’s designers stopped dreaming?

Designer and speaker Elliot Jay Stocks:

If you’ve identified the website described here, I’m afraid there are no prizes, because there’s no correct answer. It is, in fact, a number of websites. A very large number. And if a new product website launches tomorrow, chances are it will fit that description, too.

The web right now is a beautiful place. Web design has matured as an industry and the technology now enables us to create whatever we might dream of in HTML, CSS and JavaScript. But it’s clear that laziness amongst designers has never been more rife.