10.26.12 |
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John Siracusa:
Microsoft’s mistake is subtle, but potentially fatal. It’s the seemingly reasonable assumption that defending its market position is the most important goal of any corporate strategy. Microsoft will fail by succeeding. Through its competent, intelligent, practiced execution of a well-honed plan to maintain its dominance, Microsoft will assure its eventual demise.
Put simply, to win in the long run, Microsoft must be willing to risk losing it all. It must be willing to put all its chips on the table, to throw away decades of hard-fought victories, proven technologies, and market-leading products. It must be willing to do what the long-extinct corporate giants of the past were not.
John wrote this over at Ars Technica…in 2005. Given Microsoft’s big bet on Surface, it’s a relevent piece that found itself trending high on Hacker News earlier this week.
10.23.12 |
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A comprehensive look at the evolution of Windows over the years, starting way back with Windows 1.0 back in 1985. Ars Technica already is my “go to” place for extremely in depth hardware and software features, but they’ve really outdone themselves here. Reporter Peter Bright deserves major props for his research and organization.
10.22.12 |
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Casey Muratori writing for Gamasutra:
Experimentation on open platforms is one of the primary sources of innovation in the computer industry. There are no two ways about that. Open software ecosystems are what gave us most of what we use today, whether it’s business software like the spreadsheet, entertainment software like the first-person shooter, or world-changing revolutionary paradigms like the World Wide Web…
…With Windows 8, Microsoft is in a pivotal position to help make this future a reality…Or, Microsoft can ship Windows RT, Windows 8, and Windows 8 Pro with their current policies in place, and be just another player in the touch device space, with their own set of ridiculous hurdles that severely constrain software possibilities and waste developer time with ill-conceived certification processes.
Many fair points made here, but I wonder if the author is confusing the far more restrictive Windows RT – which is very akin to the closed iOS model – with Windows 8 as a whole.
10.03.12 |
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Really enjoyable read here on how Microsoft’s web design jumped into such a modern, approachable design. Pay special attention to author Nishant’s “four tenets” web design presentation at the beginning; I like his emphasis on responsive design.
08.30.12 |
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Peter Pachal for Mashable:
Sagi Haviv, who designed logos for the Library of Congress and Armani Exchange, thinks the logo simply isn’t distinctive enough. By opting for a simple array of four colored squares, Haviv says Microsoft missed a big opportunity…
…As Haviv explains, logo designers constantly struggle to create imagery that’s both simple and distinctive. Too much of one often means not enough of the other. In Microsoft’s case, he says it veers that while the new logo is definitely simple, it fails the distinctiveness test.
I agree. Microsoft had the opportunity to really try something bold here but instead they went the ultra conservative route. You can see a similar designer debate over at this Dribbble discussion.
08.06.12 |
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Essential reading for technology fans who want to avoid crushing, poorly managed corporate culture. The “curve” rating system that required ranking of team members, struck me as especially damming. Yet overall I was a bit disappointed by Kurt Eichenwald’s writing. It felt overwhelmingly one sided and at times a bit superficial. If poor practices like the curve ranking system weren’t liked by almost anyone interviewed, why did they exist? Was it Ballmer? High amounts of red tape? I wanted a bit of a deeper dive here.
06.12.12 |
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The Verge’s Paul Miller wrote a solid article on how the big three console companies will evolve:
In the game world, where the topic of “casual” vs “hardcore” gaming is still a hot-button issue, Microsoft has side-stepped and pulled its chips off the table: it’s just mainstream. When Microsoft and Sony built Kinect and Move, respectively, to compete with the then-dominant Wii, they were both making a casual play. When the backlash came a year later, as hardcore gamers felt like they were being abandoned, Sony was quick to shore up that fanbase, but Microsoft kept it casual.
I wouldn’t quite go so far as saying Microsoft is “just” mainstream but Paul is on the right track. You can substitute ‘mainstream’ here with ‘evolving’; Sony is steadfast on 3D and the hard core market while Nintendo has a multiplayer network out of the 90s and regurgitating IPs from the 80s. Only Microsoft acknowledges the mobile elephant in the room.
06.11.12 |
Gaming |
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As most gaming analysts predicted, this was a pretty quiet year for E3 news. Companies made very conservative moves and announcements given we’re at the end of this generation’s consoles. Several console manufacturers are also wary of making a costly misstep as mobile gaming devices (e.g. iPhone, iPad) eat up an increasing amount of their market share.
However, there were a few major trends worth noting.
Nintendo has lost its way
The 3DS wasn’t a strong seller out of the gate. Wii sales have crumbled. Nintendo is gambling a lot on its Wii U, and from what I’ve seen from E3, it looks like a non starter console. I’m aware that’s a strong prediction, but let’s break down what we’ve seen. First of all there’s the price, rumored to launch at $300. That’s almost surely cheaper than the next generation of consoles that Sony and Microsoft will offer. But then factor in the cost of those bulky controllers that I’d predict are far north of $100 each. That’s not exactly family friendly territory. There are other hardware problems as well: a controller only lasts for 3-5 hours per charge. It likely has a processor only marginally more powerful than a current gen Xbox 360 or PS3.
Finally, there’s a lack of compelling software. Nintendo’s E3 presser was depressingly conservative, even by Nintendo standards – few new IPs, no new Zelda or extra details on Paper Mario. Their flagship launch title NintendoLand doesn’t appear to have the crossover success of Wii Sports. And has Nintendo secured third party support? The company’s failure in that aspect really tanked long term sales of the Wii. The trend threatens to repeat itself with the Wii U.
Note that there are plenty of dissenters with my outlook. Josh Topolsky over at the Washington Post praised Nintendo’s “heads-down, single-minded mentality.” Time also defends Nintendo well, making some especially strong points regarding its hardware. Also Pimkin 3 looks great, but it doesn’t change my feeling that Nintendo could be out of the hardware business within a few years if it isn’t more careful.
Microsoft’s SmartGlass could be big
Microsoft had the best of the pre-E3 press conferences this year. It was yes, conservative, but it balanced the hardcore gaming and “casual” multimedia camps well. Most importantly, don’t underestimate SmartGlass. SmartGlass is a companion app for mobile devices (Windows phones, iOS, Android) that gives users the ability to control and interact with games and other XBox content. For instance, on the latest Madden you can preview and select plays before the huddle. For a TV show or movie extra bonus content is synced and displayed in SmartGlass as you watch. The Verge put together a nice preview.
Granted, Microsoft has pushed the multimedia convergence angle on every recent E3 and ended up bombing most of the time. Last year the Kinect got the hard sell. This year saw Internet Explorer for XBox, a total head scratcher. But SmartGlass is different because it’s not about selling a service or device that you have to run out and buy. A huge percentage of Microsoft’s target audience already has an iOS or Android phone, and as long as developers have incentive to make SmartGlass functionality, it could be a huge incentive to stick with the XBox over an Apple TV or Roku (there’s a nice Hacker News thread discussing this topic.)
An awkward transition period between current and next gen tech
There were a few new IPs announced that look incredible like Ubisoft’s Watch Dogs and Star Wars 1313 from LucasArts. However, their developers are cagey with regard to launch platforms. Watch Dogs may someday come to PS3 and XBox 360 but these E3 demos were clearly running on high-end PCs. I bet those demo PCs closely mirror the specs of Sony’s and Microsoft’s next gen consoles.
I’d expect any game without an early 2013 release date will debut on both current gen and next gen platforms. I’d also predict that next year is going to look very dry for console gaming as platforms shore up support for their big next gen console launches. That’s going to be a very interesting tech period. Mobile gaming will have matured by a full year, and the iOS ecosystem will be likely far more comprehensive, revolving around a completely revamped and relaunched Apple TV. Will console gaming thrive or weaken? It’s hard to say but we’ll know a lot more a year from now.
06.11.12 |
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There was some excellent gaming analysis on the latest Hypercritical episode. Host John Siracusa breaks down the E3 pressers and how Nintendo, Microsoft and Sony are positioned for future competition. Pay special attention to the last 20 minutes where the hosts discuss how Apple fits into all of this. (Spoiler: it’s console gaming’s biggest threat by far.)
05.22.12 |
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Gamespot writer Hilary Goldstein argues how Microsoft should shape the Xbox successor to remain competitive. I’m not so hot on her arguments for “Kinect integration for all games” (many games are better addressed with a standard controller) or to bundle an HD Kinect on every system (guaranteed to push system costs up by at least $50-100, which would hurt Microsoft against its competition). Still, many make a lot of sense: throw in Blu-ray, raise the bottom end system setup, and branch off into new first party gaming franchises.